Digital Marketing Manager

Objective of the role 

As the Digital Marketing Manager, you are the engine behind TWD’s digital marketing performance.  

Your role is to manage and optimize our digital ecosystem — from website and SEO/SEA to HubSpot automation and lead scoring — to drive high-quality traffic, generate leads, and support business growth.  

You’ll translate strategic goals into data-driven actions and continuously improve our digital marketing funnel through experimentation and analytics. 

Responsibilities 

Digital Marketing Strategy & Execution 

• Lead digital marketing planning and execution across SEO, SEA, and website performance.

• Support content and campaign planning with performance-based insights and digital expertise.
  

Marketing Automation & CRM

• Manage HubSpot as the central marketing automation and CRM platform.

• Design, implement, and optimize workflows, forms, segmentation, lead scoring, and nurturing.

• Collaborate with sales to ensure that qualified leads are properly tracked and followed up on.

Website Management & Optimization 

• Own the performance and UX of the company website (WordPress), ensuring it supports lead generation and campaign goals. 

• Optimize content structure, conversion paths, and landing pages for engagement and conversion. 

Lead Generation & Nurturing 

• Develop and implement digital lead generation tactics that align with commercial targets. 

• Create and manage lead scoring models to qualify leads and improve handover to sales. 

• Design and monitor automated email marketing workflows and nurturing journeys. 

Performance Tracking & Analytics 

• Set KPIs and build dashboards to measure campaign and channel performance (Google Analytics, HubSpot, LinkedIn Ads). 

• Provide monthly performance reports with actionable insights for optimization. 

Collaboration & Enablement 

• Work closely with campaign leads, content creators, and business developers to align digital strategies. 

• Support A/B testing, SEO keyword research, and content planning from a performance perspective. 

• Brief and manage external partners or freelancers where needed. 

Qualifications  

•  Bachelor’s degree in Marketing, Digital Communications, or a related field. 

•  Hands-on experience with:  

HubSpot (marketing automation, forms, workflows, lead scoring) 

SEO/SEA tools (Google Ads, SEMrush, Screaming Frog, etc.) 

Analytics tools (Google Analytics etc) 

•  Understanding of digital buyer journeys, lead funnels, and conversion metrics. 

•  Experience with A/B testing and performance optimization. 

Personal Competences & Professional Behaviors 

In addition to culture fit -   

• Be ingenious: Creativity & Solution mindset  

• Empower to grow: Initiative, Taking Ownership, Curious  

• Create Together: Collaboration & Teamwork, Active Listening and Communicating  

• Do the Right Thing: Drive & Energy, Pragmatic, Results focused - 

• Analytical & data-driven – good with numbers, dashboards, and improving results. 

• Hands-on executor with Learning ability – not afraid to dive into tools and make things happen. 

• Structured & organized – able to manage multiple projects and priorities with clear timelines. 

• Collaborative – able to work well with cross-functional teams, from content to commercial. 

• Curious & tech-savvy – stays up to date with digital trends and innovations. 

• Commercially minded – understands the role of marketing in driving business growth. 

• Ownership mentality – takes accountability for outcomes and performance. 

TWD – A Fun Challenge to Be Part Of

At TWD, we love to create construction methods and design installation equipment. We achieve creative, simple, and efficient solutions through dedicated teamwork. Thanks to our core values – Fun, Development, and Happy Clients – we grow at a rapid pace with over 300 talented people in five locations: Rotterdam, London, Athens, Taipei, and Perth.

Every day we contribute to the energy transition and key infrastructure projects worldwide. We do this by offering innovative design solutions to our clients, mainly in the offshore wind and heavy civils industry.

Why You Will Love Working at TWD

Working at TWD means working in an exciting, fast-paced industry and making a difference in shaping a more sustainable future. We offer a collaborative and supportive working environment that will stimulate you to take the lead in your professional and personal development. Our people describe TWD's culture as open, non-nonsense, diverse, and informal - valuing your ideas and contributions.

Working at TWD includes:

• 8% holiday allowance per year

• Collective pension

• Monthly travel allowance

• 25 holidays per year and compensation of overtime

• A healthy and sustainable free lunch buffet, prepared daily in our own Lunchroom

• An exciting company trip each year where TWD offices come together

• Friday afternoon drinks and special TWD events such as sports events, pub quizzes, ladies’ night, and various social gatherings

Join Our Team!

Do you have what it takes to join our team? We are happy to meet you! Submit your CV and motivation letter through the apply button. We will get in touch with you within one working week.

At TWD, we celebrate diversity and inclusivity, welcoming individuals from all backgrounds. We continuously work on enhancing our recruitment process, ensuring fairness and inclusiveness at every step.